Analytics

Traffic, channels, geographic spread and buying behavior — based on Google Analytics and your order data.

Visits vs. orders

At the top, three percentages: paid traffic, organic traffic and other traffic. Below that, charts including sessions (GA) vs. orders per month, conversion rate per month and revenue per session.

A monthly overview shows the number of sessions, organic traffic, paid traffic, number of orders, revenue and conversion percentage. If the month has not yet ended, it is marked as still running.

Channel overview

Shows sessions for the month, conversion rate, average order value and LLM/AI visits. A chart shows how traffic is distributed across channels such as LLM revenue, email, organic search, direct, paid search, cross-network, unassigned and other.

Another overview shows conversion rate, number of orders and average order value side by side, so you can compare the ratios.

"LLM/AI traffic" shows where AI traffic comes from: ChatGPT, Perplexity, Copilot, Gemini, Claude and Kagi, with a chart showing the distribution per date.

"Sold per LLM over time" shows whether products were purchased via an AI search engine, with a choice of revenue, orders or sessions as the display, and a table with the same data.

"Referring sites" shows which sites send traffic to your webshop (such as Google or Bing), with sessions and revenue per source.

"Bestsellers per channel" shows the best-selling products per channel (cross-network, direct, email, organic search, paid search and total), with revenue and units sold per channel.

Geographic distribution

A map shows which places your products are bought from — the bigger the circle, the more was sold there. Hover over a circle for the total revenue in the selected period (30, 90 or 365 days).

"Top 20 cities by revenue" shows this as a block layout: the bigger the block, the higher the revenue in the last 90 days.

Below that, a list of the top 50 cities (city, country, number of orders, revenue), sorted by revenue. Per city you can also view all orders: order number, date, customer name, status and order value.

Heatmap

Can be set to 30, 90 or 180 days, this year, or a custom period. Shows per day and per hour when most orders are placed, with a color scale: grey (no sales), brown (low), orange (medium) and bright orange (high). Hover over a block for the exact number of orders.

Below the heatmap it shows on which day and at what time most is sold.

Cohort analysis

Shows after how many months a customer makes a new purchase — a picture of returning customers. You see the cohort (the month of the first purchase), how many customers bought in that month, and after how many months customers come back (in percentages).

Bought together

Shows which products are often bought together, for example to build bundles. Can be set to 30, 90 or 365 days.

Coupon analysis

Shows your active discount codes: how often a code was used, how much revenue it generated, how much discount was given and the average order value.