Marketing

Recovering abandoned carts and insight into your advertising performance.

Abandoned carts

Shows carts that were filled but never checked out. You see the number of active carts, their total value, and how many carts were still checked out after all (with the corresponding amount).

Per cart: name, phone number, email, products, cart value, time it was abandoned, status (expired or active) and which messages have already been sent to the customer.

From this overview you start a recovery campaign via email or SMS, to get customers to check out after all. You set your own subject and message, and after how many hours the campaign is sent (for example: send a reminder 24 hours after the cart was abandoned). An A/B test is also possible. A test email to your own domain shows what the email looks like.

Advertising

Shows information about paid search and paid shopping: number of paid sessions, customer engagement, total advertising costs and the ROAS (how much revenue comes back per euro spent).

A chart shows paid traffic per month (engaged sessions and paid sessions) over the last four months.

An overview shows traffic per channel — paid search, cross-network, paid social and display — with sessions, engagement (%), bounce rate and average visit duration.

A full campaign overview (for example from Google Ads) shows per campaign: period, source (Google, Bing), type (paid search or shopping), number of sessions, engagement, bounce rate, total costs, cost per click, ROAS and quality.

Click on a campaign to see which landing pages and applications visitors land on, and a chart that plots costs against results — so you can decide whether the campaign needs adjusting.