SEO & GEO

Everything around findability: from classic keyword positions to whether AI search engines cite you, and whether your server is technically healthy.

Search term insights

Shows information from the last 28 days from Google Search Console. At the top you directly see the total number of keywords, the number of keywords without clicks and the average position.

Below that is a full overview with all keywords, with filters for "no clicks", "low CTR" and "low positions". Per keyword you see the number of impressions (how often your website was shown for this keyword), the number of clicks, the CTR and the position.

Want to improve? Filter on low CTR or low positions. An AI suggestion can also be generated per keyword.

Quick wins

Zooms in on keywords where there is still growth to be gained: words at position 4 to 20. You first see how many keywords this involves, the average position and the potential extra traffic. Below that a full overview with, per keyword, the number of impressions, the position, the CTR and the chance of improvement.

This overview shows where improving content has a chance of getting keywords/pages higher in the search engine. There is also a separate section with high impressions and low CTR — a signal to adjust the title or meta description.

Rank tracker

Shows the average ranking of your pages, viewable per keyword in a chart over time or in a table with position, impressions and clicks. Every day at 06:00 the data is updated with a new measurement.

There is also a full overview per day: the average position of that day, the number of impressions and the number of clicks.

AI citation monitor

Are you cited in AI search engines such as ChatGPT and Perplexity? You choose which questions are tracked and in which language to search. A check is done every day.

• If you are cited, the box turns green; if not, it stays red.
• You also see which other results (for example competitors) are cited in the answer.

Structured data

Checks whether AI agents and search engines can properly crawl your website — up to 25 product pages plus the homepage. Errors and critical problems are shown first so you can fix them.

Per page you see the URL and the type (homepage or product), the status, which schema type is linked, and whether AI agents and LLMs can crawl this. It is also checked whether JS rendering is needed: without JS rendering a crawler may not see the full content (for example if products are only loaded onto the page via JavaScript).

Via "details" you see the problems per page, for example: the "website" schema type is missing your website's name, "organization" is missing company information, or — important for a webshop — a "product" schema that is missing the product type, causing it to not be indexed properly. A handy tool for anyone working on SEO and technical improvements.

Cannibalization

Are multiple of your pages found for the same keywords? You want to avoid that. This overview shows keywords, the competing page within your own site, a score (low, caution, severe) and the average position of your page in Google.

RUMvision

Shows data from RUMvision (via the RUMvision connection): all Core Web Vitals, plus Revenue vs. site speed and Visits vs. site speed. This way you see how user experience affects your results.

Cloudflare

All information about fetching pages and the security of your webshop. At the top a daily overview of requests, visits, 4xx and 5xx errors.

Below that a comparison between revenue and errors, to see if there is a correlation, plus charts with status codes (with an explanation per issue) and caching.

Furthermore, a full overview of all 4xx and 5xx errors (path, status, count), and an overview of bots and challenges: intercepted traffic, blocked traffic, traffic that received a challenge, challenges already completed, and verified bots — including where the traffic comes from and which WAF phase was active. Lastly: requests per country and hostname & SSL information.

Indexing

Shows which pages/products are indexed and whether they are in the sitemap, with a clear overview of indexed and non-indexed pages: number indexed, number submitted via the sitemap and the index ratio.

A chart shows the indexing per day, so you can see whether it is increasing. If the index decreases, you immediately know there is a problem and can act on it.

Site health

A technical SEO and security check of your website, with guidance on how to fix problems. At the top you see the status, the number of problems and when the last check was run.

A small overview shows crawling and indexing. It checks whether robots.txt exists, whether robots.txt does not block the entire site, whether the sitemap is declared in robots.txt, whether there is no noindex on the homepage, whether the sitemap is reachable with sensible content and whether a non-existent page returns a 404.

The same applies to security: a valid SSL certificate, a redirect from HTTP to HTTPS and the active headers Content-Security-Policy, HSTS (Strict-Transport-Security), X-Content-Type-Options: nosniff, X-Frame-Options and Referrer-Policy.

Finally you see information about the domain registration.

Server logging

Live insight into the logging of your own server(s): nginx, Magento, MySQL and system logs, configurable to 24 hours, 7 days or 30 days. At the top an overview of the total number of errors, broken down by source.

A chart shows errors per hour and the log volume per server. "Errors vs. revenue" shows whether errors affect your revenue: if you see a sudden drop, you can check here whether it is caused by an error, with a comparison to earlier periods.

Lastly, a full overview of all errors: time, type, server and the message.

Popular pages

Data from Google Analytics and Search Console: the number of page views over a period of your choice (for example 28 or 90 days), organic clicks, average positions and the number of pages.

A full overview shows, per page, the number of views, clicks, impressions, CTR and position in Google.